To stand out the competition is a challenging part of a business in a highly competitive market.
“Dare to be different. Successful people always stand out”
Here I will explain some core things that you need to be consistent with for your business success:
1. Excellent Customer Service
Most of the clients will quit a service after having a single bad experience with the company. In a competitive market you can’t lose customers due to poor service. Excellent customer service needs to be at the core of your company’s focus.
If you fail to give perfect customer service, you must attempt to resolve the issue by responding to a customer’s negative review. Monitoring and responding to both, negative and positive reviews is essential for customer retention. It gives customers a tendency to continue the service.
2. Branded online presence
The first impression of your brand is generated within the first 5-10 seconds of encounter. That’s the window of opportunity to convert visitors into leads. Branding not only includes your landing page or product, it also includes blog contents, SEO, social media (Facebook, Instagram, LinkedIn) and online ads etc. An important point is to use the color codes and quality contents - over all you should be proactive in marketing.
Consumers spend their money on brands who are loyal to them. How do you keep a loyal customer?
Make your clients engaged and addicted to your product or service. This can be done by a customer loyalty program. An example could be to give points on each purchase, promo codes and special offers etc.
Give back to society - your brand can also cooperate with nonprofit organizations, based on your company financial position & size. An example could be: if you are a small company you can subscribe to programs like “share the meal” or “go green” - programs that represent your company. The most important point is to choose the right program that matches your company.
Information references: How To Stand Out From Your Competitors.. - PharmahubNG. https://pharmahub.com.ng/how-to-stand-out-from-your-competitors/ What is the Path of Liberation? - Tergar. https://tergar.org/programs/what-is-the-path-of-liberation/